Travel Trade Wales

CIE Tours International Awards of Excellence

CIE Tours International Awards of Excellence

Cardiff Castle
Cardiff Castle


CIE Tours International, one of the largest coach tour operators from North America to the UK, has announced strong performance in 2016, which saw a 10% rise in bookings in UK tours on the previous year, increasing the number of visitors the Irish operator brought to the UK last year to 14,000.


During 2016, CIE Tours took visitors to 175 visitor attractions and 75 hotels across the UK, paying a total of £10 million to its UK suppliers, including buying around 150,000 hotel bed nights.


In total, 56 CIE Awards were made, based entirely on feedback from 14,000 customers, who experienced 250 providers of accommodation, dining, tours and attractions throughout the UK. Awards are given to those providers achieving an average customer satisfaction rating of 90% or more.


CIE Tours launched its UK customer satisfaction awards in 2013. Since then, the numbers of venue and attraction winners achieving a higher than 90% satisfaction rating in the UK, has grown from 32 to 56.
As a result, CIE introduced its “Gold” award that recognises the top-rated supplier in each of 11 categories.


Welsh winners at this year’s annual Awards of Excellence are listed below.


Best Overall Dinner & Entertainment
Welsh Banquet at Cardiff Castle


Hotel Award of Excellence
Radisson Blu Hotel Cardiff


Visitor Attractions Award of Excellence
St Davids Cathedral
The Lovespoon Workshop, Tenby
Cardiff Castle
Tintern Abbey
National Slate Museum
Conwy Castle
Harlech Castle
Caernarfon Castle



Published 19 May 2017

  • UKInbound Member
  • Association of Group Travel Organisers
  • ETOA Member
Link to home page